Whatsapp or Email us at hello@sem-express.com
Online Marketing For Real Estate Agents

Online Marketing For Real Estate Agents

What kind of answer do you give as a real estate agent to a customer if he asks you if you are active online? Do you say yes with conviction because you place your offers on Zoopla, Idealista, etc… or do you know that you are not really active online?

More and more home sellers consider it important that real estate agents are active online in addition to being placed on Portals. Only being active online is quite a broad concept.

What is online marketing?

Online marketing is a focused plan to reach a goal through online channels. Which channels you use for this depends on your goal and the means that you have to deploy. Below is a small selection of resources that you can use to strengthen your online marketing.

Social media

  • Facebook
  • Instagram
  • Pinterest
  • Twitter
  • Linked-in (business)

there are many more channels that focus on social media, but these are the most important channels right now.

Online advertising options.

  • Google AdWords
  • Bing Ads
  • Facebook advertising
  • LinkedIn Ads
  • Advertising on YouTube
  • Advertising on Twitter
  • Google Shopping
  • Gmail Sponsored Promotions
  • Google Display Network
  • Remarketing

What is being active online?

I understand that as a real estate agent you cannot be active on all channels and you don’t have to. The point is that as a real estate agent you will make a choice as to which channel you will use. Choose a channel on which you yourself are active and whatever you understand. I now have the experience that you can advertise with Facebook at an acceptable price. The advantage of Facebook is that, for example, you can show your advertisement (Your housing offer) to the right target group. You can determine your target group with reference to the following options.


  • Age
  • Sex
  • Relationship
  • Education and work
  • Life events


  • Country
  • Place


  • Entertainment
  • Food and drink
  • Health
  • Hobbies and activities
  • Fashion
  • Port & outdoor


  • Digital activities
  • Travel
  • Mobile users

As you can see, you are now able to show your housing supply to the right people. It makes little sense to show a senior citizen’s homes for first-time buyers. That’s why you can score so well with Facebook. If you want to even better with your online marketing for real estate agents, you will want to use dedicated landing pages in combination with a Facebook advertising campaign. With a specific landing page and a targeted Facebook advertisement, you are able to get a conversion of 10-25% instead of the 1% a typical website has. Do you want to give it a try? Book a Strategy Call with my team.


If you are serious about growing your business using digital, you should download our amazingly popular report “5 Things The Super Successful Do”.

If you’d like us to help you implement a digital marketing strategy for your business, you can apply here.

Thanks for reading! 🙂 If you enjoyed it, please leave a comment below… It would mean a lot to me.

Leave a Reply