By GLENN VAN DER VLOET
One of the biggest problems facing any agent/broker/business owner is lead conversion.
Which ironically enough, is one of the most important parts of your business.
I want to share a simple strategy with you today that has been able to increase our lead conversion by 27% on complete auto-pilot.
This method also allowed an agent friend of mine to close an extra 2 deals in 1 month while pocketing $13k in commissions.
And another agent used this method to auto book over 50 in-person appointments in just 1 month.
And the success stories go on and on.
So here’s how you can set it up too…
Step 1 – Create a Call to Action on the Thank You Page
After a lead puts in their information into your Arsenal landing page, they will hit what’s called a ‘Thank You Page’. Basically ‘thanking’ them for opting in.
On this page you will want to do 3 things.
1 – Thank them for their interest in becoming a lead
2 – Have your phone number listed and invite them to call/text you immediately about scheduling a showing/consultation/appt/etc.
3 – Invite them to schedule a call with you on your calendar
Here’s what it will look like:
At this point you will have 3 different types of leads:
1 – Super Hot leads that call/text you right away
2 – Hot leads that can’t call immediately but schedule a time on your calendar
3 – Warm leads that opted in, but may not had time to call or schedule a call with you.
From here, you want to make sure you have an automated follow up system in place (via email & SMS) re-inviting the leads to schedule a call with you.
To take things a step further, in order to build a deeper relationship with your leads, it is beneficial to send them a more personalized text with an emoji or something fun so they know you’re a real person.
(Grab our text messaging scripts here you can use for your business.)
This is a simple process that only takes about 15 minutes to set up, but will save you hours of precious time so you don’t have to spend your day dialing for dollars.
If you would like us to personally become the “marketing department” for your real estate business…
And just remember, the fortune is always in the follow up!