What Is A Retargeting Pixel?
And Why YOU Should Learn About It
As A Business Owner With A Website.
Have you ever visited any website, only to have it “follow” you around on social media sites,
other websites and even in your emails in the form of advertisements?
This is especially noticeable when viewing products on Amazon, I’m sure you’ve experienced it.
You are looking for some new headphones on Amazon
& after you leave, everywhere you go you see Amazon ads
with the same exact headphones you looked at.
Well that phenomenon is not happening because of some crazy conspiracy that your cell phone
is listening to you, or big brother is watching you.
These ads are following you around along with countless others, because
the websites that you are visiting have a small piece of code installed inside
them called a “Retargeting Pixel”.
And as annoying as some may find it, the fact is that retargeting pixels are PROVEN to work
amazingly well to bring new leads and sales to any business.
Why is that?
Well I’m sure you’ve heard the concept that it typically takes 5 points of contact before you really
start to sell more with ease.
In today’s marketplace, a person has to be ‘constantly’ reminded of your product or service to
make a sale because they are being bombarded by thousands of other companies for
countless other offers!
One product is simply a speck of sand in the desert among all other products and services
being advertised out there.
So in order to stand out in an overcrowded market place, and even become the center of
attention, follow up is an extremely important part of the sales process, even with major
household name brands!
WELL WE HAVE DETECTED A MASSIVE PROBLEM WITH YOUR WEBSITE!
...but also an equally massive opportunity!
Right now at this very moment, you are LOSING potential sales & leads because you DO NOT
have a retargeting pixel on your website and that SUCKS!
- You probably spent a lot of money to build a website to help your customers find you right?
- You probably work pretty hard to drive traffic to your site too!
As a business owner with an online presence, you do those things to keep up with the demands of an ever changing marketing landscape.
But here is what’s happening with your website visitors,
RIGHT NOW, even as you are watching this…
The vast majority (80% – 90%) of potential customers who are visiting your website are leaving without taking any action.
- NO phone call
- NO email submit
- NO nothing
They check you out and then leave and go watch funny cat videos on Youtube!
They never think about you again!
So What’s Your Solution & Opportunity?
When you install a retargeting pixel on your site (which can be done in just minutes), every
single person who visits your website can be constantly reminded about your business in the form of retargeting advertisements!
Your business can now follow your website visitors around the internet, the same way all the other biggest brands in the world do.
Like Amazon, Walmart, Home Depot, you get the point!
With a Retargeting Pixel installed on your business website, your lost visitors will:
➔ See your business when they are watching funny cat videos’ on YouTube
➔ See your business when they are checking their facebook feed or messages
➔ See your business when they are checking their Instagram accounts
➔ See your business when they are reading news articles online
➔ See your business almost anywhere on the internet, even tho it’s not your website!
And when you have the ability to combine the power of ‘capturing’ your lost traffic in a pixel, and then re-marketing to them you will easily be able to reach your 5 points of contact and;
- Get more leads
- Close more sales
- Increase your bottom line
And the best part of it all…
- A retargeting pixel can be set up in mere minutes.
- It starts working the very instant it’s installed on your website.
- It requires NO extra work on your part.
- It’s completely hands free & automated